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June 15, 2007

reinvent -- Proctor & Gamble packaging design competition

P&G and "designboom" are taking entries for the reinvent packaging design contest. With regards to U.S. standards, the payoff is not great, considering big time design can go into the millions. But hey, who needs mulah when you can have fame.

reinvent
Maestro Limpio®, Buena Vibra® and Salvo®

- packaging + in-store design competition -

reinvent the package design of Maestro Limpio®, Buena Vibra®, Salvo®,
(you can choose to develop one or more of the products)

create the difference in the eyes of the consumer through:
easier usage, fun usage, avoiding product waste, promoting reusability and more!
Maestro Limpio® is a hard-surface cleaning brand that holds the following product forms:
liquid multiuse cleaner, anti-grease spray, anti-stain spray, liquid bathroom cleaner,
liquid aromatizers for floor cleaning, solid dust cleaner and solid scratch remover.
Buena Vibra® is a hard surface liquid-cleaner
Salvo® is a dish washing detergent in powder and liquid forms.

note:
the product name of Maestro limpio® varies from country to country,
and is more commonly known as Mr Clean®
examples of these three products can be seen > here < for your reference

awards - in-store point of sale design: $4000 USD. - packaging: $4000 USD. the organizers will assign honorable mentions to other projects (beyond the winner in each of the categories) that will be considered particularly meaningful for aesthetic, functional or technical reasons. PROCTER & GAMBLE undertakes, in the event that it uses for production one of the designs submitted for the contest (wholly or in part), to pay a one-off fee to the designer of $2000 USD. this does not apply to the 2 winners, their fee is the prize as written above.

Deadline for applications registration is September 20, 2007. I would have to say that the website for this contest is suspiciously cheesy.

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